Crafted with Intention. Made for Those Who Honor Quality.
Modern athleisure embroidered with elegant Ojibwe florals, where comfort, care, and culture meet in every stitch.
The Zhawenindizo Collection
About INDE’
Pronounced as IN DAY, INDE meaning my heart in the Ojibwe language. INDE is an Anishinaabekwe owned apparel company representing how love, intention, and spirit is put into comfortable yet sustainable clothing for everyone. Erin is an Ojibwe beadwork artist and designer who finds inspiration in the land, the seasons, and the medicines around her. Most importantly, gaa-miinigooyang, what our ancestors gave to us. Through INDE, she brings that same heart into apparel, creating pieces that invite others to feel comfortable, confident, and beautiful just as they are.
About the Artist
Erin Allen is a beadwork artist and designer from the Lac du Flambeau Band of Lake Superior Ojibwe. Raised on the Lac du Flambeau reservation, Erin creates pieces that honor traditional Anishinaabe beadwork and designs that have long carried stories of medicine and resilience. Her art is deeply personal, reflecting both her journey of self-discovery and her commitment to helping others embrace their own beauty and light through design and comfort.
Our Promise of Quality & Care
Each piece is made from 100% organic cotton dyed without harmful chemicals such as chemical fertilizers, toxic dyes, or pesticides. It is INDE’s commitment to be eco-friendly and to not only keep the future generations in mind, but our lands and its well-being. Steering away from fast fashion, they’re modern heirlooms in progress. Each piece is made in small batches with premium materials, embroidered with care. Erin continues to learn and refine her art, every piece carries the same intention to honor Ojibwe artistry through quality, comfort, and authenticity. Embroidered with care, and guided by a commitment to growth and integrity
